I started by looking, long before thinking in terms of strategy. Light on a wall, the balance of a silhouette, the way a space accommodates a body. Photography turned this attention into method, teaching me to choose, to prioritise, and to build clear coherence.

My path moved from luxury to consulting, where I learned to structure ideas, make decisions under constraint, and translate complexity into clear directions. These two worlds now shape the way I work with cultural institutions, galleries, fashion houses and design studios on identity, visual language and narrative coherence.

My work focuses on clarifying intention, establishing a decision framework, and translating that framework into consistent visual, editorial and narrative choices.